Some interesting teaser campaign activity going on in London this morning – there’s a website (www.nudeinascarf.com) and a twitter account (@nudeinascarf) trying to build some excitement for something to be revealed (sic) at 3.08 pm today.
Now I don’t want to spoil all the fun, but there are pretty clear clues in the timing (and a simple DNS look up will reveal who is responsible for this).
But in an economic environment when there’s so much talk about the parlous state of car sales I’ll be very interested to hear how well this does in terms of shifting metal.
Is there a link to today’s budget announcements involved as well? £2000 to buy a new car anyone?
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UPDATE
Turns out to have been a bit of a SNAFU. They got “so much traffic” that Google Picassa suspended their account. So if you go to http://www.nudeinascarf.com you still see the teaser, a mere 2 1/2 hours after the revelation was due to be made. Ooops.
So, I guess the teaser worked to the extent it drummed up interest. And the value to the client… um… I guess if they get enough mainstream coverage they can spin it?