Don't Panic Mr Mainwaring
Back when I was 8 years old, I got into a lot of trouble at school by quoting Dad’s Army, calling out: “Don’t Panic Mr Mainwaring” during a fire drill. Judging by this morning’s front page on Brand Republic, I might expect a more lenient response today: it seems to be a message that many want to hear.
Dear old BR’s done a voxpop in London – and it’s really interesting hearing people talk about who they trust and why: there’s quite a range.
- “Big companies like HSBC, Marks and Spencer, John Lewis…”
- “I trust Abbey National and NatWest because they haven’t asked the government for money yet”
- “Don’t trust the big companies: integrity lies with the small family businesses.”
I’m interested in how people’s perceptions have been filtered: of course NatWest is part of RBS, who have gone hand in cap to the government, but this gentleman had no idea of that, so his trust remained firm. Another man fervently declares his faith in HBOS, despite all that went on last month with them… hope over expectation?
These are going to be really interesting questions to watch unfold over the coming weeks and months, as the recession unfolds. But I’m once again greatly encouraged by the broadly positive expectation from the (wo)man in the street.
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