Comments on: the iPad and Marketing http://www.sandlines.net/the-pad-and-marketing/ Drawing new lines in the shifting sands of marketing Sun, 25 Dec 2011 11:09:58 +0000 hourly 1 By: Riaz Kanani http://www.sandlines.net/the-pad-and-marketing/comment-page-1/#comment-1326 Riaz Kanani Wed, 03 Feb 2010 20:52:49 +0000 http://www.sandlines.net/?p=421#comment-1326 I assume you mean you need both.. can't see you keeping an ipad in your pocket ;) ok snark aside - agree with the basic use case but I am left wanting so much more from the ipad.. think it might be something I wait for till the third generation.. or maybe google will release it with their device due at the end of the year.. here is hoping! As for the marketing side - it is going to be interesting to see if more people interact with the standard types of ads that are on these devices vs the poorly used mobile ads. I think they'll definitely be more in line with web ad interaction than the ads via the mobile but I am just not convinced that is a good thing. What we need is a new type of advertising - both inside the iphone and possibly inside these ads. The publishing industry at least is in desperate need ;) albeit the ipad will allow them to charge for the content freely available on the web (at least today anyhow). I assume you mean you need both.. can’t see you keeping an ipad in your pocket ;) ok snark aside – agree with the basic use case but I am left wanting so much more from the ipad.. think it might be something I wait for till the third generation.. or maybe google will release it with their device due at the end of the year.. here is hoping!

As for the marketing side – it is going to be interesting to see if more people interact with the standard types of ads that are on these devices vs the poorly used mobile ads. I think they’ll definitely be more in line with web ad interaction than the ads via the mobile but I am just not convinced that is a good thing.

What we need is a new type of advertising – both inside the iphone and possibly inside these ads. The publishing industry at least is in desperate need ;) albeit the ipad will allow them to charge for the content freely available on the web (at least today anyhow).

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