(with apologies to the Ting Tings)

Thanks, Yahoo!

I just got an over-enthusiastic email from Yahoo about something that means very little to me. Following on from my recent rant about poor sign-up practice over at Q Magazine’s website, Yahoo have shown that actually having all that good data can be a waste of time… by failing to use it.

“Dear Yahoo! Calendar and Yahoo! Notepad Customer” runs the greeting.

This is being sent to me because Yahoo! think they hold some information on me – and they definitely have in my Yahoo! profile a record of my name. Shame they didn’t bother to personalise.

And, if they’d paid any attention, they’d realise that I don’t use either Notepad or Calendar. Had they recognised this, they’d have been able to send me an enormously more relevant email inviting me to explore the new service.

Finally, am I alone in thinking this name change is extremely naff?

Sorry Yahoo! No sale.

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