the price of success

I’ve been twittering on and off for a while now – trying to figure out how it fits in with all my other activities – and gradually finding it more and more interesting over time. Already this year, the buzz around the microblogging service has kicked up several gears: Stephen Fry’s often witty stream-of-consciousness has been a highlight, but I’ve been gradually seeing more and more of my friends and business contacts using it.

Links back and forth with blogs (alerting to updates), Facebook, various IM and LinkedIn status messages seem to have potential.

One of my LinkedIn connections has been using his status to advise media sales people when he is in ‘buy’ mode – I’m curious to learn how this will impact the quality of his media buys.

Twitter has also gained considerably attention in mainstream media this month: suddenly DJs on Radio 1 are talking about it incessantly.

So perhaps it is unsurprising that  @gordonm‘s tweet yesterday about Twitters desire to monetise their service by charging businesses for using the service in a commercial fashion was essentially a link back to the Brand Republic site.

I don’t know how many followers @gordonm has at the moment, but the suggestion of how effective this can be found in @stephenfry’s history, where his mere mention of a site can bring their servers to a standstill. Mr Fry has over 150,000 followers today.

So how long before Twitter becomes part of the marketing landscape? And how will they develop sufficient revenues so that they can improve their up-time (Twitter.com is down as I write this)?

One interesting example: on Monday my flight from Heathrow was delayed by 2 hours. I tweeted “Desperate rush to h’row this morning was futile: flight delayed 2 hrs +. Grrr.”  This from my iPhone.

Almost at once I had a response from Boarding! inviting me to post details of airport to them to meet up with other stranded travellers.

It’s going to be an interesting one to watch: can Twitter do what other social networks are struggling to do and crack the social networking revenue stream conundrum? My guess is there’s a way to make it work via mobile perhaps. AFullerView evidently has some ideas as well.

Anyone else?

Share