Sandlines » silverpop http://www.sandlines.net Drawing new lines in the shifting sands of marketing Mon, 28 Nov 2011 13:52:37 +0000 en hourly 1 Yesterday’s Twitters are tomorrow’s fish ‘n’ chip virtual paper http://www.sandlines.net/yesterdays-twitters-are-tomorrows-fish-n-chip-virtual-paper/ http://www.sandlines.net/yesterdays-twitters-are-tomorrows-fish-n-chip-virtual-paper/#comments Wed, 08 Oct 2008 10:50:53 +0000 Sandlines http://www.sandlines.net/?p=113
Twitterific

Maybe the whole point of twitter is that it is time-sensitive. If you feel that strongly, stop reading now.

But a colleague of mine was twittering from a conference that my company, Silverpop, staged yesterday in London. He was using …

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Twitterific

Maybe the whole point of twitter is that it is time-sensitive. If you feel that strongly, stop reading now.

But a colleague of mine was twittering from a conference that my company, Silverpop, staged yesterday in London. He was using his pet iPhone for the task.

Apart from showing some of the things that I’m professionally interested in, I was curious about how the twitters worked to develop a historic record of how the event worked. I’d love to hear any feedback!

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]]> http://www.sandlines.net/yesterdays-twitters-are-tomorrows-fish-n-chip-virtual-paper/feed/ 2 The Death of the Campaign http://www.sandlines.net/the-death-of-the-campaign/ http://www.sandlines.net/the-death-of-the-campaign/#comments Thu, 25 Sep 2008 15:21:25 +0000 Sandlines http://www.sandlines.net/?p=59 Sandlines has learnt that epitaphs are being drafted at Ad:Tech London for the traditional campaign timetable for marketing activity as we are urged to build direct and enduring relationships with consumers.

Wow. This is breaking news. I refer you to …

]]> Sandlines has learnt that epitaphs are being drafted at Ad:Tech London for the traditional campaign timetable for marketing activity as we are urged to build direct and enduring relationships with consumers.

Wow. This is breaking news. I refer you to my ‘manifesto’ post a while back.

But in all seriousness, it’s great to hear a top flight agency – Brooklyn Brothers in this case – talking about unlocking the value of online relationships – a strapline I’ve been using for the last year or so in presentations for my company, Silverpop.

It’s the heart of why, in Sandlines’ view, Digital Marketing is in grave danger of ‘coming of age’ during the current recession. And looking at Brooklyn Brothers’ mission statement, I can’t help but think that they ‘get it’.

Digital marketing will thrive because:

  • it can be hugely (cost) effective
  • it’s fast
  • it can be optimised quickly to what works best
  • it allows you to really develop relationships, rather than a series of episodic broadcasts.

But to really get your money’s worth from the medium, you’ll need to break the ‘acquisition’ habit. Digital marketing works best when it’s a programme, not an event.

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