Sandlines » peugeot 308 http://www.sandlines.net Drawing new lines in the shifting sands of marketing Mon, 28 Nov 2011 13:52:37 +0000 en hourly 1 What’s the French for ‘teaser campaign’ http://www.sandlines.net/whats-the-french-for-teaser-campaign/ http://www.sandlines.net/whats-the-french-for-teaser-campaign/#comments Wed, 22 Apr 2009 10:25:18 +0000 Sandlines http://www.sandlines.net/?p=352 Some interesting teaser campaign activity going on in London this morning – there’s a website (www.nudeinascarf.com) and a twitter account (@nudeinascarf) trying to build some excitement for something to be revealed (sic) at 3.08 pm today.…

]]> Some interesting teaser campaign activity going on in London this morning – there’s a website (www.nudeinascarf.com) and a twitter account (@nudeinascarf) trying to build some excitement for something to be revealed (sic) at 3.08 pm today.

Now I don’t want to spoil all the fun, but there are pretty clear clues in the timing (and a simple DNS look up will reveal who is responsible for this).

But in an economic environment when there’s so much talk about the parlous state of car sales I’ll be very interested to hear how well this does in terms of shifting metal.

Is there a link to today’s budget announcements involved as well? £2000 to buy a new car anyone?

Share

]]> http://www.sandlines.net/whats-the-french-for-teaser-campaign/feed/ 1