yesterday's news? BE MORE DEMANDING!

So it turns out I was right.

Somewhere between 8 and 9pm, Ocado kindly delivered, without direct prior warning, a copy of that day’s Times.

Thanks.

There are at least two things wrong with this:

• What value do you put on the day’s morning paper at 8pm?
• What if I’d already bought it?

In the days of concern about the amount of printed paper we get through, I’d estimate the capacity for dissapointment from this marketing gesture is about 85%. Seriously Ocado, this is a great way to turn something that *should* be a positive into a reason for a customer to feel let down instead.

Tags: ecommerce, gift horse, internet shopping, Ocado, Times

Yesterday's news...

Sandlines is eagerly awaiting Friday’s delivery from Ocado at home. It’s coming late in the day - around 8pm. I know, I know, but I have a 3 year old, so Friday nights are different to how they once were… and that’s not a complaint btw…

Anyway, I just read over at Brand Republic that Ocado and The Times have agreed to distribute copies of the paper to people getting a delivery. Nice touch. The Times is losing readers - and in credit crunch times, Ocado customers are presumably questioning the value of their weekly order (I know I’m down to about once a month now…)

So at 8pm, do I get that morning’s paper? If that’s the outcome, then someone, somewhere has really failed to think this through. What am I going to do with Friday’s paper at 8pm? If only the laws hadn’t changed, I could have used it to wrap up some fish and chips …

Or maybe wrap up the salad they’ve supplied that is also out of date the next morning.

I feel I should be more demanding!

Tags: brand republic, engagement marketing, newspaper, Ocado, Times