Sandlines

Since my last post, two key things that combine to lead to this post:

• I bought an iPhone (perhaps not earth-shattering news)
• I’ve been travelling an indecent amount

And guess what? I found myself using the internet en route far more than is normal, even for me. I found myself playing some time-eating games, listening to some music, keeping up with my emails, talking to friends, family and business contacts… all far more than even I did on my previous (extensive) roster of smartphones, PDA’s and laptops.

Apple just have a knack with usability that other manufacturers are miles off matching. I used to like the ability to surf the web on the move – now, for the first time, it’s actually a pleasure to do so.

I’ve always argued that Apple are the best in the business for their marketing and ability to create a ‘wow-factor’. But also that they are rarely actually the best machines (and almost never the best-priced equipment). I think the iPhone ticks all the boxes (well, except best-priced).

Guess I just joined the herd.

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