So today is the day – have you got your mouse and your online credit card handy? Apparently every other Brit has.
James Roper – the big cheese over at IMRG - has been garnering masses of (print, broadcast and online) column inches about how, despite the downturn, online retail continues to grow at a pace that will leave other channels (i.e. bricks and mortar) green with envy.
Last week, Monday broke the record for online sales in the UK in a single day. But today will (we’re told) be even bigger.
It seems that online retail is expected to grow 20% this year, compared to 40% or so in previous years. Not bad given the flat to downright messy expectations in the High Street.
Happy shopping – I look forward to the figures!
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