Sandlines

Some interesting teaser campaign activity going on in London this morning – there’s a website (www.nudeinascarf.com) and a twitter account (@nudeinascarf) trying to build some excitement for something to be revealed (sic) at 3.08 pm today.

Now I don’t want to spoil all the fun, but there are pretty clear clues in the timing (and a simple DNS look up will reveal who is responsible for this).

But in an economic environment when there’s so much talk about the parlous state of car sales I’ll be very interested to hear how well this does in terms of shifting metal.

Is there a link to today’s budget announcements involved as well? £2000 to buy a new car anyone?

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