… but it seems that (some ways of using) Twitter might not be free for much longer..
Amid rumours that Twitter and Amazon are in talks about a potential acquisition, it seems that Twitter are considering how to charge people to use their services.
But surely there is some mistake in this piece over on Brand Republic, who quote SalesForce.com’s charging structure at $995 per month?
Maybe not: the idea is quite an interesting one. You are basically asking Twitter to scour tweets for customer comments about your company – allowing you to then respond directly (and publicly) to people who are complaining, complementing or looking for info about your business.
This reminds me a lot of the things that Jeff Jarvis talks about in his excellent book “What Would Google Do?”. He describes the fall-out from his ‘Dell Sucks’ post(s) a few years back – and the whole question around whether companies should be monitoring the buzz around their brands from blogs. (answer: yes). And lambasting the response that said: “We look but we don’t touch” given by Dell when they were asked about their approach to consumer comments on blogs.
In other words, I (for one) thoroughly welcome this idea. Who knows, maybe customer service will improve generally if companies start listening to their customers?
(I know, radical thought, isn’t it?)
| 3.2 |
Every couple of weeks, Jeff Jarvis, who is Journalism Professor at the City University of New York, writes a piece of commentary for the Guardian. I happened on Monday’s piece, and followed through to his blog for more. If you care about the online world, I can only strongly recommend you do the same.
Turns out some of the people he talks to think the Internet is full of junk – read by junkies – littered with inaccuracies – amoral… the list goes on.
As he says, far more eloquently than I can, it sounds a lot like life. And I’m not in a hurry to give that up, either.
| 2.5 |
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