Sandlines

I was directed to a post over at the Rubicon Project just now. Interesting read, as it happens. All about how advertisers (and publishers) can benefit from assurances about the standard and quality of inventory on which advertising is bought, sold and displayed. Similar in principle (though not execution) to the good work that IASH do here in the UK.

But while reading the article, I was amused by the piece top left on their blog page – the counter of ads optimised.

For some reason I decided to refresh… and saw the count revert back to the same start point I’d seen earlier.

Seems that Rubicon Project have discovered time travel

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