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	<title>Sandlines &#187; GPS</title>
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	<description>Drawing new lines in the shifting sands of marketing</description>
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		<title>Yell Mobile app: 21st century beckons</title>
		<link>http://www.sandlines.net/yell-mobile-app/</link>
		<comments>http://www.sandlines.net/yell-mobile-app/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 16:16:43 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
				<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[yell]]></category>
		<category><![CDATA[yell mobile]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=210</guid>
		<description><![CDATA[<p>Seems like the nice folks over at Yell have flipped into the 21st Century, having <a title="Yell drops door drops" href="http://www.sandlines.net/2008/10/23/yell-drops-door-drops-doormat-sighs-in-relief/" target="_blank">dropped the door-drops like a soggy slab of toast.</a> I haven&#8217;t tried this out yet, but I will.</p>
<p>I&#8217;m a fan of the Google Maps &#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_209" class="wp-caption alignleft" style="width: 198px"><a href="http://www.yellmobile.com"><img class="size-medium wp-image-209" title="tb-05" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-05-269x300.gif" alt="Handy?" width="188" height="210" /></a><p class="wp-caption-text">Handy?</p></div>
<p>Seems like the nice folks over at Yell have flipped into the 21st Century, having <a title="Yell drops door drops" href="http://www.sandlines.net/2008/10/23/yell-drops-door-drops-doormat-sighs-in-relief/" target="_blank">dropped the door-drops like a soggy slab of toast.</a> I haven&#8217;t tried this out yet, but I will.</p>
<p>I&#8217;m a fan of the Google Maps mobile app, which replaces the (paid for) apps I used to have on my WinMo and Palm OS devices in the past, complete with the benefit of &#8216;current location&#8217; from the mobile network. I appreciate GPS may be &#8216;better&#8217;, but in London this is quite sufficient&#8230; as it was in Brighton recently.</p>
<p>The Yell app will have to be pretty good to better that&#8230; though I do see ample places where it could be improved, I&#8217;m unconvinced that either Yell or Google will make those improvements any time soon&#8230; but I&#8217;d love to hear thoughts from anyone else who&#8217;s used either/both?</p>
<p><a href="http://www.sandlines.net/?ibsa=share&id=210" id="share-link-">Share</a></p>]]></content:encoded>
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