I picked up my iPhone this morning and thought “it’s just about perfect, except it could be bigger…”
I guess I’m not alone – it seems the good folks over at Cupertino have been on the same thought. And, as regulars on this blog will know, I’ve been a consumer of ebooks on my iphone for a long time.
There’s been a lot of discussion in the media about how the iPad may help publishers embrace the digital era – especially this excellent post over at Gizmodo, which identifies that Apple are trying to do what they did with the iPod: not haggle about the early adopter audience who’ve already bought a Creative JukeBox (or Kindle in this case) but rather reach the rest of the world. Those regular consumers who just like great kit that works.
The impact on marketing is huge. The transition of apps from the iPhone to the iPad will be an enormous opportunity for marketers who’ve succeeded in engaging their customers to the extent of committing to a download. This might be content driven – or commerce driven – or other ‘marketing as a service’ approaches. And yes, I’m look at you, fashion retailers, banks and other service providers.
My colleagues at my new employer, Lyris, are working on an app for a fashion retailer that already looks great on the iPhone. If the high net worth customers of this brand do, as I suspect they will, end up with iPads to do their surfing, they are almost certain to use it to do their online fashion shopping.
Are you ready for that?
Over at Forbes.com, speculation has been raised that the iPhone already has a larger number of ebook readers (people that is, not apps) than Amazon has sold Kindles… this is based on 390,000 downloads of an app called Stanza.
cover flow on your bookshelf?
Interestingly, this far outpaces the eReader software I’ve been using. I can’t see figures for it, but I believe the number to be around 1/3 of that CORRECTION: about the same (see comment below). I suspect this difference in take-up relates to the choice of ‘free’ books available on Stanza rather than offering access to a paid-for store with a broader range of titles. I will watch with interest to find out if the 390,000 who have tried Stanza stick around with it.
What it certainly reinforces for me is that, as discussed earlier on Sandlines, the future of ebooks is with devices you already carry, not new stand alone devices.
| 2.5 |
Recent Comments