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	<title>Sandlines &#187; ebook</title>
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	<description>Drawing new lines in the shifting sands of marketing</description>
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		<title>Book 2.0</title>
		<link>http://www.sandlines.net/book-20/</link>
		<comments>http://www.sandlines.net/book-20/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 09:44:46 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
				<category><![CDATA[DRM]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[sidelines]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[digital ink]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Iliad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Sony eReader]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=90</guid>
		<description><![CDATA[<p>This has been brewing in my mind for a while, so it&#8217;s about time I talked ebooks &#8211; and the devices on which they&#8217;re read. And <a title="A Fuller View on eReaders" href="http://afullerview.wordpress.com/2008/09/13/ereaders-the-future-of-print-publications/" target="_blank">AFullerView&#8217;s comments on the subject</a> have nudged&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>This has been brewing in my mind for a while, so it&#8217;s about time I talked ebooks &#8211; and the devices on which they&#8217;re read. And <a title="A Fuller View on eReaders" href="http://afullerview.wordpress.com/2008/09/13/ereaders-the-future-of-print-publications/" target="_blank">AFullerView&#8217;s comments on the subject</a> have nudged me to action.</p>
<dl class="wp-caption alignright" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.guardian.co.uk/environment/2008/may/01/ethicalliving.recycling?gusrc=rss&amp;feed=10"><img title="Book" src="http://blogs.guardian.co.uk/ethicalliving/books-blog-shaun-curry-afp.jpg" alt="Book 1.0" width="460" height="276" /></a></dt>
</dl>
<p>Following <a title="Sony eReader" href="http://www.sony.co.uk/hub/reader-ebook" target="_blank">Sony&#8217;s belated entry to the UK market</a>, the likely arrival here of <a title="The Kindle: overpriced, soon to be over here" href="http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA" target="_blank">Amazon&#8217;s Kindle</a>, and the already available<a title="Too clever for its own good?" href="http://www.iliadreader.co.uk/products.htm?gclid=CLX-pf7ehZYCFQ2vQwodOWr2Fg" target="_blank"> Iliad</a>, there&#8217;s been a lot of talk about the future of the humble-yet-mighty book.</p>
<p>Jeanette Winterson wrote an impassioned, if <a title="Definition" href="http://wordnet.princeton.edu/perl/webwn?s=luddite">Luddite</a>, piece about why she&#8217;s not a fan, though somewhat muddled up with a defence of the importance of spelling correctly&#8230; a somewhat linked, but discrete topic. Her main criticism is that ebooks don&#8217;t make it any easier to get books into people&#8217;s hands.</p>
<p>Well, I do and I don&#8217;t agree. Not sitting on the fence: I want to make an important distinction.</p>
<p>I don&#8217;t believe the &#8216;dedicated device&#8217; route is a good way forward for reading ebooks. Particularly via the Sony eReader approach, which (in true Sony style, limits you to buying a proprietary DRM format of books that is at odds with the best range of ebooks available online, over at the excellent <a title="The world's best ebook retailer" href="http://www.fictionwise.com" target="_blank">Fictionwise</a>.</p>
<p>And there&#8217;s good news. If you own a decent smartphone, you can read books in a variety of formats right there &#8211; on your iPhone/iPod Touch (by far my favourite ebook reading device to date), on Windows Mobile devices (I&#8217;ve had a couple of those) and on old fashioned PDAs. I started reading ebooks back in 2002 on my Palm T3, and I&#8217;ve never looked back.</p>
<p>The screens have become gradually more eye-friendly. The range of books is slowly but steadily increasing. The price is appropriate &#8211; a little less than a printed book. Reader: this is the way forward. And as the digital ink that makes the Sony device look so good gains currency, the experience can only improve.</p>
<p>And if you go down this path, the green credentials of ebook reading are pretty decent too: you&#8217;re simply expanding the value from a device you already have, so no overhead there. And no trees.</p>
<div id="attachment_95" class="wp-caption alignleft" style="width: 310px"><a href="http://www.sandlines.net/wp-content/uploads/2008/10/dsc00105.jpg"><img class="size-medium wp-image-95" title="iPod Touch ebook" src="http://www.sandlines.net/wp-content/uploads/2008/10/dsc00105-300x225.jpg" alt="Book 2.0 in action" width="300" height="225" /></a><p class="wp-caption-text">Book 2.0 in action</p></div>
<p>Crucially, it means that hefty tomes, such as <a title="Anathem: &quot;Philosophy extreme sports&quot; according to The Guardian" href="http://www.fictionwise.com/eBooks/eBook72617.htm" target="_blank">Neal Stephenson&#8217;s new 800 page wopper, Anathem</a>, is reduced to something that puts no additional strain on my briefcase for my commute.</p>
<p>So, better screens on existing &#8216;smart devices&#8217; = less eyestrain, less backstrain, less bagstrain. And removes the &#8216;barrier to entry&#8217; issue from Ms Winterson et al&#8230; it&#8217;s not just putting books in the hands of people who haven&#8217;t tended to read them, it&#8217;s putting the opportunity for entire libraries there.</p>
<p>= result.</p>
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