Curiously, the media this morning seems to have had a bit of a change of tone. I’m seeing positive (comparatively) comments in a number of places that have become more doom laden than a Joy Division sountrack to an Ingmar Bergman film.
The Times are telling us that markets are responding positively to yesterday’s government and central bank announcements. House prices are falling slower than (month on month) than any other time this year (!). Even the Daily Mail is getting in on the act, with a real tabloid lead of “Phew! Shares bounce back…” before dissolving into another attack on the government. Even so!
My favourite though is from The Sun – classic red-top reporting:
The Sun: Simply FAB Darling
It’s good to see the press recapturing a bit of a sense of fun. Maybe, just maybe, things are on the up and up.
I’ve spent the week at a couple of event – Silverpop’s customer conference and the launch of a new product, Vtrenz – talking to people in the digital business. I’ve been struck how the mood has been distinctly lacking in despondency about business and it’s prospects.
Some business types have been decidedly upbeat: a holiday company who are racing to keep up with demand; a high end bank who are seeing people having to put in desperately long hours to keep pace with the (profitable) trading they’re engaged in.
It’s true that growth is forecast to be somewhat slower than the heady days of the mid 2000s, but digital marketing spend is hot on the heels of Press and TV spending. And, according to Rebecca Jennings of Forrester when I spoke to her yesterday, there is every sign that it will continue to grow.
My instinct was to ask whether that was just Search marketing, but no, it turns out that her surveys said that spend would increase for Search, Display advertising, Email… even Web 2.0/Social Networking, which I might have thought susceptible to budget cuts as its ROI is still being proven. Only mobile appears to be showing a modest retraction.
To my delight she was championing the idea of measurement past the transactional level, on to the longer term customer value metrics I’ve long espoused.