Sandlines » diageo http://www.sandlines.net Drawing new lines in the shifting sands of marketing Mon, 28 Nov 2011 13:52:37 +0000 en hourly 1 Probably the worst opt-out in the world http://www.sandlines.net/probably-the-worst-opt-out-in-the-world/ http://www.sandlines.net/probably-the-worst-opt-out-in-the-world/#comments Wed, 22 Oct 2008 07:42:21 +0000 Sandlines http://www.sandlines.net/?p=150 I was once (several years ago) having a pint in a pub (I know, shocking news). A young lady approached me wearing a big black felt hat and asked me for my email address. Next thing I knew I was…

]]> I was once (several years ago) having a pint in a pub (I know, shocking news). A young lady approached me wearing a big black felt hat and asked me for my email address. Next thing I knew I was on the Guinness mailing list.

I then decided that I didn’t want to keep getting their emails. This happens, marketers, get over it.

What I saw is probably the worst opt-out in the world.

Who wants to fill THIS out to unsubscribe from an email blast?

Who wants to fill THIS out to unsubscribe from an email blast?

It is a minefield of unnecessary information across a range of brands in the Diageo group. It is almost certainly against the rules set out in the UK under the wonderfully named PECR legislation (pronounced ‘pecker’). It is definitely against best practice.

Oh well. Yahoo! mail has a ‘This Is Spam’ button. Just got hit again.

Come on, Diageo, get a grip!

Share

]]> http://www.sandlines.net/probably-the-worst-opt-out-in-the-world/feed/ 2