Sandlines

I was checking out the latest from over at Cheeze’s excellent marketing blog and spotted, almost incidentally, a really cool app sitting in the sidebar: ‘Live Visitor Feed‘ by Feedjit.

Apart from a small detail in error (it believes my London suburb is in Kent… it’s not, it’s London and it would more likely be Surrey anyway) it’s pretty interesting.

I’ve noted before that local targeting is challenging in the UK… local IP’s are much more difficult to pin down outside the UK, or at least they were. But Feedjit claim that they “…can determine the geographic locations at the city level of 90% of your website visitors.” That’s pretty impressive.

Now the interesting question is what we are going to DO with this information? I have some ideas… for another post.

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