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	<title>Sandlines &#187; center for the digital future</title>
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	<link>http://www.sandlines.net</link>
	<description>Drawing new lines in the shifting sands of marketing</description>
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		<title>Do online communities matter?</title>
		<link>http://www.sandlines.net/do-online-communities-matter/</link>
		<comments>http://www.sandlines.net/do-online-communities-matter/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 08:03:41 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
				<category><![CDATA[Manifesto]]></category>
		<category><![CDATA[engagement marketing]]></category>
		<category><![CDATA[sidelines]]></category>
		<category><![CDATA[web 3.0]]></category>
		<category><![CDATA[center for the digital future]]></category>
		<category><![CDATA[jeffrey cole]]></category>
		<category><![CDATA[maple story]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=160</guid>
		<description><![CDATA[<p>I&#8217;ve been looking at a lot of research this week, and this has been one of the questions that is much discussed: the degree to which people care about the online communities with which they are engaged.</p>
<p>There&#8217;s some excellent&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_161" class="wp-caption alignleft" style="width: 250px"><a href="http://en.mapleeurope.com"><img class="size-medium wp-image-161" title="tb-12" src="http://www.sandlines.net/wp-content/uploads/2008/10/tb-12-300x210.gif" alt="Is this getting too real?" width="240" height="168" /></a><p class="wp-caption-text">Is this getting too real?</p></div>
<p>I&#8217;ve been looking at a lot of research this week, and this has been one of the questions that is much discussed: the degree to which people care about the online communities with which they are engaged.</p>
<p>There&#8217;s some excellent insights in a report by the <a title="Highlights of the report available free here" href="http://www.digitalcenter.org/pages/current_report.asp?intGlobalId=19" target="_blank">Center for the Digital Future</a>&#8217;s Jeffrey Cole.</p>
<p>One of the questions asked is &#8220;How often do you take action offline &#8230; related to your online community?&#8221;. Turns out 14% of people surveyed do at least once a week.</p>
<p>Then all this began to fall into place when <a title="You couldn't make it up" href="http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&amp;objectid=10539212" target="_blank">I read this story about a woman in Japan </a>who faces a possible jail term for the virtual murder of her virtual husband in Second Life style game called Maple Story.</p>
<p>I&#8217;m not sure which is the scarier idea: that this woman logged on and killed off her &#8216;husband&#8217; or that the man turned around and filed charges against her for doing so.</p>
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