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	<title>Sandlines &#187; Book 2.0</title>
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	<link>http://www.sandlines.net</link>
	<description>Drawing new lines in the shifting sands of marketing</description>
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		<title>iPhone already market leader for eBooks?</title>
		<link>http://www.sandlines.net/iphone-already-ebook-leader/</link>
		<comments>http://www.sandlines.net/iphone-already-ebook-leader/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 10:49:41 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
				<category><![CDATA[ebooks]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Book 2.0]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=129</guid>
		<description><![CDATA[<p>Over at Forbes.com, speculation has been raised that the <a title="iPhone Steals Lead Over Kindle" href="http://www.forbes.com/2008/10/02/stanza-kindle-iphone-tech-personal-cx_ag_ja_1002stanza.html" target="_blank">iPhone already has a larger number of ebook readers</a> (people that is, not apps) than Amazon has sold Kindles&#8230; this is based on 390,000 downloads of an app called <a title="Stanza - maker's home page" href="http://www.lexcycle.com/" target="_blank">Stanza</a>.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Over at Forbes.com, speculation has been raised that the <a title="iPhone Steals Lead Over Kindle" href="http://www.forbes.com/2008/10/02/stanza-kindle-iphone-tech-personal-cx_ag_ja_1002stanza.html" target="_blank">iPhone already has a larger number of ebook readers</a> (people that is, not apps) than Amazon has sold Kindles&#8230; this is based on 390,000 downloads of an app called <a title="Stanza - maker's home page" href="http://www.lexcycle.com/" target="_blank">Stanza</a>.</p>
<div id="attachment_130" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-130" title="Stanza on iPhone" src="http://www.sandlines.net/wp-content/uploads/2008/10/tb-18-300x200.gif" alt="cover flow on your bookshelf?" width="300" height="200" /><p class="wp-caption-text">cover flow on your bookshelf?</p></div>
<p>Interestingly, this far outpaces the eReader software I&#8217;ve been using. I can&#8217;t see figures for it, but I believe the number <span style="text-decoration: line-through;">to be around 1/3 of that</span> <span style="color: #ff6600;">CORRECTION: about the same (see comment below).</span> I suspect this difference in take-up relates to the choice of &#8216;free&#8217; books available on Stanza rather than offering access to a paid-for store with a broader range of titles. I will watch with interest to find out if the 390,000 who have tried Stanza stick around with it.</p>
<p>What it certainly reinforces for me is that, <a title="Book 2.0" href="http://www.sandlines.net/2008/10/01/book-20/" target="_blank">as discussed earlier on Sandlines</a>, the future of ebooks is with devices you already carry, not new stand alone devices.</p>
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