Sandlines » Ben Way http://www.sandlines.net Drawing new lines in the shifting sands of marketing Mon, 28 Nov 2011 13:52:37 +0000 en hourly 1 Entrepreneurs will save the world… http://www.sandlines.net/entrepreneurs-will-save-the-world/ http://www.sandlines.net/entrepreneurs-will-save-the-world/#comments Fri, 21 Nov 2008 08:37:37 +0000 Sandlines http://www.sandlines.net/?p=254 … or at least that was the overriding message, it seemed to me, at the excellent Entrepreneurs in London event where I spent the day yesterday.

Huge thanks to Fresh Business Thinking who kindly invited me to join them – …

]]> … or at least that was the overriding message, it seemed to me, at the excellent Entrepreneurs in London event where I spent the day yesterday.

Huge thanks to Fresh Business Thinking who kindly invited me to join them – and several hundred others – at the Methodist Central Hall opposite Westminster Abbey.

I struck by how so many entrepreneurs were prepared to stump up not just £400 but a full day of their most precious resource (time) to attend this event. I don’t know whether that signifies that all those ex-bankers are now in start-up mode or just that the entrepreneurial culture is as alive and kicking in this recession as ever it was.

Ben Way and equally entrepreneurial sister Hermione

Ben Way and equally entrepreneurial sister Hermione

And one of the key messages is that the businesses that start now – and are well enough thought out and run to survive the current economic conditions – will be brilliantly placed for the post-recession world. Which WILL come, just no-one knows when.

So, apparently, entrepreneurs will save the world. And some of them will produce ideas that help save the planet too – like Ben Way with his Go Green Plumbing company (and 26 others).

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