http://www.sandlines.net/social-media-marketing-part-two/ Drawing new lines in the shifting sands of marketing Sun, 25 Dec 2011 11:09:58 +0000 hourly 1 http://www.sandlines.net/social-media-marketing-part-two/comment-page-1/#comment-158 No Kidding - Advertising has to Change - Conversation Time « AdViking Sun, 23 Nov 2008 21:12:26 +0000 http://www.sandlines.net/?p=252#comment-158 [...] of the vanguard so we “get it” - the future of advertising and marketing is all about conversations and engagement. Still it is always nice to see a post that support this with fresh discussions [...] [...] of the vanguard so we “get it” – the future of advertising and marketing is all about conversations and engagement. Still it is always nice to see a post that support this with fresh discussions [...]

]]> http://www.sandlines.net/social-media-marketing-part-two/comment-page-1/#comment-109 Dylan Wed, 19 Nov 2008 10:33:00 +0000 http://www.sandlines.net/?p=252#comment-109 I also have heard that a former C level executive at P&G in the US sais of the record that the Internet and UGC is a total nightmare from a brand and advertising perspective. And if pushed over a late night drink he wished it would all just go away. But this new media are not going away and I believe that the ad business is at the start of a complete mind shift in how they 'engage' with consumers in the digital world. I also have heard that a former C level executive at P&G in the US sais of the record that the Internet and UGC is a total nightmare from a brand and advertising perspective. And if pushed over a late night drink he wished it would all just go away. But this new media are not going away and I believe that the ad business is at the start of a complete mind shift in how they ‘engage’ with consumers in the digital world.

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