I was once (several years ago) having a pint in a pub (I know, shocking news). A young lady approached me wearing a big black felt hat and asked me for my email address. Next thing I knew I was on the Guinness mailing list.
I then decided that I didn’t want to keep getting their emails. This happens, marketers, get over it.
What I saw is probably the worst opt-out in the world.
It is a minefield of unnecessary information across a range of brands in the Diageo group. It is almost certainly against the rules set out in the UK under the wonderfully named PECR legislation (pronounced ‘pecker’). It is definitely against best practice.
Oh well. Yahoo! mail has a ‘This Is Spam’ button. Just got hit again.
Come on, Diageo, get a grip!