I drew attention to the Scrabolous/ Hasbro debacle over on Brand Republic a short while ago – and how
Hasbro/Mattel were seriously missing a trick. You might call in dis-engagement marketing.
As an old friend of mine has blogged over at the Cheeze Blog, (oh, and as discussed in olde worlde media sources too…) Scrabulous is officially game over. Jamie calls it a goalless draw, but surely own goals were scored on both sides. But the result is the same – no winners, only losers – who’ll buy a Scrabble set now?
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Yup, the interesting thing will be if/when Hasbro decide they want to play in this space, what the user reaction will be. I saw a bunch of Twitter users change their icons to scrabble tiles last week, which I assumed had a relevance to Scrabulous.