As you may have noticed, since the last few days of 2008, I took a brief Christmas break from blogging, while reflecting on the year gone by, and the challenges of the year ahead.
At the same time, I’ve been considering options about what I’ll be doing for a living in 2009 and beyond. I’ll spill the beans next week, but the decision is made and I’m starting my new role on Monday.
Don’t expect any major changes in content here: Sandlines is still fully focused on the changes that technology is bringing to the marketing discipline – and how the current recession plays to that. And more than ever before, Sandlines believes that relevance is the key to unlocking return on investment.
To what extent will marketing expenditure online be positioned as a ‘cost of sale’ rather than a separate budgeting line?