I’ll be on the podium at 2.55 on Tuesday 1st November at the MediaPro conference at Olympia. I’ve just finished putting together my ‘prezi’, so if you’re interested please feel free to take a look.

I’m talking about the balance / contrast between using data to deliver relevance in digital communications with the importance of understanding context as well – particularly as the importance of both smartphones and tablets is changing the ecommerce landscape. Enjoy – and please let me know what you think.

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