I’ll be on the podium at 2.55 on Tuesday 1st November at the MediaPro conference at Olympia. I’ve just finished putting together my ‘prezi’, so if you’re interested please feel free to take a look.

I’m talking about the balance / contrast between using data to deliver relevance in digital communications with the importance of understanding context as well – particularly as the importance of both smartphones and tablets is changing the ecommerce landscape. Enjoy – and please let me know what you think.

  One Response to “Sandlines @ Mediapro”

  1. [...] call follow mike on Twitter @sandlines and read his blog. Mike will be moderating the Big Brand Local panel at LSS next [...]

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