Oct 292011
I’ll be on the podium at 2.55 on Tuesday 1st November at the MediaPro conference at Olympia. I’ve just finished putting together my ‘prezi’, so if you’re interested please feel free to take a look.
I’m talking about the balance / contrast between using data to deliver relevance in digital communications with the importance of understanding context as well – particularly as the importance of both smartphones and tablets is changing the ecommerce landscape. Enjoy – and please let me know what you think.
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