Sandlines

Here’s one example.

And it seems we’re all reading much the same source material (Wikipedia, TBL etc) but coming up with very different interpretations. Hardly surprising given… see more that:

• there’s still room for debate about exactly what Web 1.0 and 2.0 are/were
• Web 3.0 seems to exist mainly as a wireframe to hang speculation from.

HOWEVER, my twopenn’th is that, through Web 2.0, we’ve witnessed a significant change in the way events and relationships are formed and developed – we’ve moved from a broadcast/publishing world to one where everyone can have their own voice – the democratisation of the means of creation and dissemination of content.

That’s a huge shift… it’s meant that ‘opinion formers’ can affect not just those in the immediate area, but anywhere in the world.

The traditional media channels are still struggling to cope with the changes this has brought on, witness editorials from the likes of Andrew O’Neill pleading for us to believe that the public will always put more trust in Broadsheet Newspapers (like the ones he has edited or written for) rather than blogs and social networking. Um… Hitler Diaries anyone?

So where to next? For me it’s a couple of main things:

• ubiquity: Web 3.0 will refused to be caged inside a computer monitor or the screen of a mobile/PDA
• relevance: e.g increased ability to get results that are personalised to location/observed past behaviour to provide a more intelligent response

Of course, it also entails much more usable data being collected by those guys who ‘don’t do evil’… but consumers have proved again and again that they’ll make that sacrifice if they get something they value in return (c.f. Tesco Clubcard).

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