So it turns out that people trust what they say to each other much more than they trust what marketers tell them. Do I hear gasps of amazement? I’m not deeply surprised.
A friend of mine recently shared some research she’d found about levels of trust in various media. It deeply re-inforces Sandlines opinions about the shift in the balance of power from marketer to consumer in forming opinions. It makes for interesting reading, I thought. Turns our that our faith in Fleet Street is a little less than we hold in what a complete stranger with no credentials tells us in a blog.
What price your banner ad now?
Now, I’m tempted to give you a PO Box number and asking you to send me money – just in the interests of updating an experiment that was tried in a newspaper in the US last century…(which worked by the way). But maybe that’s where it all started to go wrong for that industry?
Seriously though, it does re-inforce why dedicated review sites and customer reviews on retailers sites do so well…
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