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<channel>
	<title>Sandlines</title>
	<atom:link href="http://www.sandlines.net/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sandlines.net</link>
	<description>Drawing new lines in the shifting sands of marketing</description>
	<pubDate>Thu, 18 Dec 2008 13:34:35 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Why Apple keep winning</title>
		<link>http://www.sandlines.net/2008/12/18/why-apple-keep-winning/</link>
		<comments>http://www.sandlines.net/2008/12/18/why-apple-keep-winning/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 12:09:30 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[iphone]]></category>

		<category><![CDATA[mobile]]></category>

		<category><![CDATA[smartphones]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=289</guid>
		<description><![CDATA[<p><img class="alignright" title="poison apple" src="http://www.boygeniusreport.com/wp-content/uploads/image/apple-new-logo-lg(1).jpg" alt="" width="257" height="300" />Since my last post, two key things that combine to lead to this post:</p>
<ul>
<li>I bought an iPhone (perhaps not earth-shattering news)</li>
<li>I&#8217;ve been travelling an indencent amount</li>
</ul>
<p>And guess what? I found myself using the internet en route far more than is&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="poison apple" src="http://www.boygeniusreport.com/wp-content/uploads/image/apple-new-logo-lg(1).jpg" alt="" width="257" height="300" />Since my last post, two key things that combine to lead to this post:</p>
<ul>
<li>I bought an iPhone (perhaps not earth-shattering news)</li>
<li>I&#8217;ve been travelling an indencent amount</li>
</ul>
<p>And guess what? I found myself using the internet en route far more than is normal, even for me. I found myself playing some time-eating games, listening to some music, keeping up with my emails, talking to friends, family and business contacts&#8230; all far more than even I did on my previous (extensive) roster of smartphones, PDA&#8217;s and laptops.</p>
<p>Apple just have a knack with usability that other manufacturers are miles off matching. I used to like the <em><strong>ability </strong></em>to surf the web on the move - now, for the first time, it&#8217;s actually a pleasure to <em><strong>do </strong></em>so.</p>
<p>I&#8217;ve always argued that Apple are the best in the business for their marketing and ability to create a &#8216;wow-factor&#8217;. But also that they are rarely actually the best machines (and almost never the best-priced equipment). I think the iPhone ticks all the boxes (well, except best-priced).</p>
<p>Guess I just joined the herd.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google-bye for now, Dream</title>
		<link>http://www.sandlines.net/2008/12/11/google-bye-for-now-dream/</link>
		<comments>http://www.sandlines.net/2008/12/11/google-bye-for-now-dream/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 14:09:16 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[sidelines]]></category>

		<category><![CDATA[smartphones]]></category>

		<category><![CDATA[android]]></category>

		<category><![CDATA[android market]]></category>

		<category><![CDATA[app store]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[G1]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[htc dream]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[iTunes]]></category>

		<category><![CDATA[jesus phone]]></category>

		<category><![CDATA[martina king]]></category>

		<category><![CDATA[T-Mobile]]></category>

		<category><![CDATA[windows mobile]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=287</guid>
		<description><![CDATA[<div class="wp-caption alignleft" style="width: 160px"><a href="http://www.pcworld.com/article/151434/smartphone.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.pcworld.com');"><img title="G1 vs Jesus-phone" src="http://images.pcworld.com/news/graphics/151434-G1-vs-iPhone.jpg" alt="G1 vs Jesus-phone" width="150" height="145" /></a><p class="wp-caption-text">G1 vs Jesus-phone</p></div>
<p>Ah, the <a title="opening salvoes..." href="http://news.cnet.com/t-mobile-g1-vs-apple-iphone-3g/" onclick="javascript:pageTracker._trackPageview('/outbound/article/news.cnet.com');" target="_blank">mighty battle </a>between <a title="'the phone that's built for the internet'" href="http://www.t-mobile.co.uk/g1-with-google-phone/buy-now/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.t-mobile.co.uk');" target="_blank">T-Mobile&#8217;s G1</a> and <a title="Phone, iPod and Internet in one..." href="http://www.apple.com/uk/iphone/features/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.apple.com');" target="_blank">Apple&#8217;s jesus-phone</a>.</p>
<p>Yesterday morning (having finally made a decision between them) I took delivery of the G1. Tomorrow they&#8217;re coming to take it away again.</p>
<p>Now don&#8217;t get me wrong: there&#8217;s a lot&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 160px"><a href="http://www.pcworld.com/article/151434/smartphone.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.pcworld.com');"><img title="G1 vs Jesus-phone" src="http://images.pcworld.com/news/graphics/151434-G1-vs-iPhone.jpg" alt="G1 vs Jesus-phone" width="150" height="145" /></a><p class="wp-caption-text">G1 vs Jesus-phone</p></div>
<p>Ah, the <a title="opening salvoes..." href="http://news.cnet.com/t-mobile-g1-vs-apple-iphone-3g/" onclick="javascript:pageTracker._trackPageview('/outbound/article/news.cnet.com');" target="_blank">mighty battle </a>between <a title="'the phone that's built for the internet'" href="http://www.t-mobile.co.uk/g1-with-google-phone/buy-now/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.t-mobile.co.uk');" target="_blank">T-Mobile&#8217;s G1</a> and <a title="Phone, iPod and Internet in one..." href="http://www.apple.com/uk/iphone/features/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.apple.com');" target="_blank">Apple&#8217;s jesus-phone</a>.</p>
<p>Yesterday morning (having finally made a decision between them) I took delivery of the G1. Tomorrow they&#8217;re coming to take it away again.</p>
<p>Now don&#8217;t get me wrong: there&#8217;s a lot to love about the G1 - but it&#8217;s all about the Android platform. The problem is the hardware: there are just too many niggles there to let me feel I&#8217;ll be able to stand 18 months of this phone.</p>
<p>Matters came to a head when I had to call T-Mobile&#8217;s (excellent) customer service centre&#8230; and met with the typical &#8220;press 1 for&#8230;&#8221; numeric menu.</p>
<p>To do this on the G1, you have to take the phone away from your ear, open the keyboard and then hit the appropriate key. Madness!!!</p>
<p>I think Android will win through in the end: it&#8217;s early stage, but the interface is intuitive, adaptable, amazingly flexible, powerful and very fast. But it&#8217;s a genie trapped in a cracked bottle.</p>
<p>The App Store (Android Market) is a delight to use - even better than the iTunes App Store - and will (I firmly believe) win out when the depth of apps swells to fill it, as it has over at Apple.</p>
<p>Meanwhile, as Martina King, then MD of Yahoo! UK &amp; Ireland, once said to me: &#8220;A phone needs just one killer app: it needs to make calls.&#8221; Both the G1 and the vast range of windows mobile phones appear not to have picked up on that yet.</p>
]]></content:encoded>
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		<item>
		<title>Like totally Kosmix dude</title>
		<link>http://www.sandlines.net/2008/12/09/like-totally-kosmix-dude/</link>
		<comments>http://www.sandlines.net/2008/12/09/like-totally-kosmix-dude/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 16:15:40 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[search]]></category>

		<category><![CDATA[web 3.0]]></category>

		<category><![CDATA[funding]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[Kosmix]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[Time Warner]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=283</guid>
		<description><![CDATA[<div id="attachment_284" class="wp-caption alignright" style="width: 280px"><a href="http://www.sandlines.net/wp-content/uploads/2008/12/tb-01.jpg" ><img class="size-medium wp-image-284" title="Kosmix" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-01-300x207.jpg" alt="&#34;The web organized for you&#34;" width="270" height="186" /></a><p class="wp-caption-text">&#34;The web organized for you&#34;</p></div>
<p>Sandlines is slightly green (like Kosmix&#8217;s brand colours) to learn that said new <span style="text-decoration: line-through;">search</span> &#8216;explore&#8217; engine has <a title="Kosmix adds rocketfuel" href="http://blog.kosmix.com/press-stuff/kosmix-adds-rocketfuel/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.kosmix.com');" target="_blank">secured a further $20m funding</a>, led by Time Warner. Not bad in the current funding environment.</p>
<p>Kosmix, for those who&#8217;ve not&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_284" class="wp-caption alignright" style="width: 280px"><a href="http://www.sandlines.net/wp-content/uploads/2008/12/tb-01.jpg" ><img class="size-medium wp-image-284" title="Kosmix" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-01-300x207.jpg" alt="&quot;The web organized for you&quot;" width="270" height="186" /></a><p class="wp-caption-text">&quot;The web organized for you&quot;</p></div>
<p>Sandlines is slightly green (like Kosmix&#8217;s brand colours) to learn that said new <span style="text-decoration: line-through;">search</span> &#8216;explore&#8217; engine has <a title="Kosmix adds rocketfuel" href="http://blog.kosmix.com/press-stuff/kosmix-adds-rocketfuel/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.kosmix.com');" target="_blank">secured a further $20m funding</a>, led by Time Warner. Not bad in the current funding environment.</p>
<p>Kosmix, for those who&#8217;ve not come across it before, is a new launch, currently in &#8220;beta-ish&#8221;, that seeks to provide inspiration, for want of a better term, for people entering search terms who aren&#8217;t looking for a specific answer, but want something less precise.</p>
<p>So the results pages throw up a range of sourced answers, coming from places like Yahoo Buzz, Yahoo Answers, news sources, Google search results, ebay, Amazon, Hulu&#8230; a pretty broad spectrum.</p>
<div id="attachment_285" class="wp-caption alignleft" style="width: 310px"><a href="http://www.kosmix.com/topic/T-mobile_G1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.kosmix.com');"><img class="size-medium wp-image-285" title="kosmix_G1" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-03-300x259.jpg" alt="Explore results for T-Mobile G1" width="300" height="259" /></a><p class="wp-caption-text">Click to go to search results on Kosmix</p></div>
<p>I checked out a <a title="Kosmix search for t-mobile G1" href="http://www.kosmix.com/topic/T-mobile_G1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.kosmix.com');" target="_blank">Google phone &#8216;explore&#8217;</a> to see what I might find - the results are quite interesting. In many ways reminiscent of Google&#8217;s own &#8216;Universal Search&#8217; project, I&#8217;m not (yet) convinced that this adds anything beyond the current web capabilities. But people are fickle folk and I don&#8217;t believe Google&#8217;s near-monopoly on search is invincible or permanent.</p>
<p>Of course, at the moment a lot of the results are very US centric. Hulu&#8217;s inclusion (inevitable given the funding) is of course a US only answer at the moment, and the early news feeds are very US-centric. I&#8217;ll be trying to get a view from some of my trans-atlantic pals about what their thoughts on it are.</p>
<p>Meanwhile, if you&#8217;re interested in the future of search and the potential for where Web 3.0 might go, you should have a play. The only thing I ask is - please let us know what you think back here on Sandlines!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Mega Monday Madness</title>
		<link>http://www.sandlines.net/2008/12/08/mega-monday-madness/</link>
		<comments>http://www.sandlines.net/2008/12/08/mega-monday-madness/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 09:07:36 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[recession]]></category>

		<category><![CDATA[sidelines]]></category>

		<category><![CDATA[e-commerce]]></category>

		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[imrg]]></category>

		<category><![CDATA[James Roper]]></category>

		<category><![CDATA[Mega Monday]]></category>

		<category><![CDATA[onilne retail]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=281</guid>
		<description><![CDATA[<p><a href="http://www.imrg.org" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.imrg.org');"><img class="alignleft" style="margin-left: 2px; margin-right: 2px;" title="IMRG" src="http://www.imrg.org/80257418006E81C9/imrg_logo.gif" alt="" width="179" height="73" /></a>So today is the day - have you got your mouse and your online credit card handy? Apparently every other Brit has.</p>
<p><a title="James Roper" href="http://www.linkedin.com/in/jamesroper" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.linkedin.com');" target="_blank">James Roper</a> - the big cheese over at <a title="Interactive Marketing in Retail Group" href="http://www.imrg.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.imrg.org');" target="_blank">IMRG </a>- has been garnering masses of (print, broadcast and online) column&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imrg.org" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.imrg.org');"><img class="alignleft" style="margin-left: 2px; margin-right: 2px;" title="IMRG" src="http://www.imrg.org/80257418006E81C9/imrg_logo.gif" alt="" width="179" height="73" /></a>So today is the day - have you got your mouse and your online credit card handy? Apparently every other Brit has.</p>
<p><a title="James Roper" href="http://www.linkedin.com/in/jamesroper" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.linkedin.com');" target="_blank">James Roper</a> - the big cheese over at <a title="Interactive Marketing in Retail Group" href="http://www.imrg.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.imrg.org');" target="_blank">IMRG </a>- has been garnering masses of (print, broadcast and online) column inches about how, despite the downturn, online retail continues to grow at a pace that will leave other channels (i.e. bricks and mortar) green with envy.</p>
<p>Last week, <a title="1st December" href="http://www.imrg.org/8025741F0065E9B8/(httpNews)/3CCE08BE554D86AF80257514003E29AE?OpenDocument" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.imrg.org');" target="_blank">Monday broke the record</a> for online sales in the UK in a single day. But today will (we&#8217;re told) be even bigger.</p>
<p>It seems that online retail is expected to grow 20% this year, compared to 40% or so in previous years. Not bad given the flat to downright messy expectations in the High Street.</p>
<p>Happy shopping - I look forward to the figures!</p>
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		<item>
		<title>Striking a chord</title>
		<link>http://www.sandlines.net/2008/12/02/striking-a-chord/</link>
		<comments>http://www.sandlines.net/2008/12/02/striking-a-chord/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 16:35:19 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[engagement marketing]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[customer engagement]]></category>

		<category><![CDATA[e-consultancy]]></category>

		<category><![CDATA[Jim Sterne]]></category>

		<category><![CDATA[Web Analytics Association]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=277</guid>
		<description><![CDATA[<p>So it seems that there are plenty of people out there who care about customer service. Please, someone tell the companies who are cutting back on this function as times get tough.</p>
<div id="attachment_278" class="wp-caption alignright" style="width: 310px"><a href="http://www.e-consultancy.com/publications/customer-engagement-report-2009/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.e-consultancy.com');"><img class="size-medium wp-image-278" title="tb-00" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-00-300x165.jpg" alt="Thanks to e-Consultancy's Customer Engagement Report 2009" width="300" height="165" /></a><p class="wp-caption-text">Thanks to e-Consultancy</p></div>
<p>I read an excellent report over on&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>So it seems that there are plenty of people out there who care about customer service. Please, someone tell the companies who are cutting back on this function as times get tough.</p>
<div id="attachment_278" class="wp-caption alignright" style="width: 310px"><a href="http://www.e-consultancy.com/publications/customer-engagement-report-2009/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.e-consultancy.com');"><img class="size-medium wp-image-278" title="tb-00" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-00-300x165.jpg" alt="Thanks to e-Consultancy's Customer Engagement Report 2009" width="300" height="165" /></a><p class="wp-caption-text">Thanks to e-Consultancy</p></div>
<p>I read an excellent report over on <a title="Customer Engagement Report" href="http://www.e-consultancy.com/publications/customer-engagement-report-2009/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.e-consultancy.com');" target="_blank">e-consultancy this week about Customer Engagement.</a></p>
<p>It seems that an &#8216;engaged customer&#8217; is more likely to:</p>
<blockquote>
<ul>
<li>recommend a company&#8217;s products or services</li>
<li>convert more readily</li>
<li>purchase readily</li>
<li>stay loyal</li>
</ul>
</blockquote>
<p>Those would seem to be &#8216;good&#8217; things to aim for, wouldn&#8217;t you think? Well, the panel agreed. Only 1% of the companies questioned felt that Customer Engagement was &#8216;not important&#8217;, while 87% described it as &#8216;important&#8217; on &#8216;essential&#8217;.</p>
<p>At the same time, only 55% of companies surveyed said that they had a defined &#8216;customer engagement strategy&#8217;. More worringly, about half said &#8216;No&#8217; when asked whether the worsening economic situation has encourage them to place more emphasis on customer engagement.</p>
<p>As Jim Sterne (Chairman of the Web Analytics Association) pithily puts it: &#8220;We know the house is burning, we just can&#8217;t be bothered to call the fire brigade.&#8221;</p>
]]></content:encoded>
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		<item>
		<title>Customer Lifetime Value - part 2</title>
		<link>http://www.sandlines.net/2008/12/01/customer-lifetime-value-part-2/</link>
		<comments>http://www.sandlines.net/2008/12/01/customer-lifetime-value-part-2/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:33:08 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[engagement marketing]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=273</guid>
		<description><![CDATA[<div id="attachment_274" class="wp-caption alignleft" style="width: 129px"><a href="http://online.vodafone.co.uk" onclick="javascript:pageTracker._trackPageview('/outbound/article/online.vodafone.co.uk');"><img class="size-medium wp-image-274" title="Vodafone" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-10.jpg" alt="It's good to talk" width="119" height="91" /></a><p class="wp-caption-text">It&#39;s good to talk...</p></div>
<p>Updating my previous entry, I&#8217;ve just received an email from Vodafone apologising (just five days after the original complaint and after several phone calls and emails have gone between us) for their treatment of me as a&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_274" class="wp-caption alignleft" style="width: 129px"><a href="http://online.vodafone.co.uk" onclick="javascript:pageTracker._trackPageview('/outbound/article/online.vodafone.co.uk');"><img class="size-medium wp-image-274" title="Vodafone" src="http://www.sandlines.net/wp-content/uploads/2008/12/tb-10.jpg" alt="It's good to talk" width="119" height="91" /></a><p class="wp-caption-text">It&#39;s good to talk...</p></div>
<p>Updating my previous entry, I&#8217;ve just received an email from Vodafone apologising (just five days after the original complaint and after several phone calls and emails have gone between us) for their treatment of me as a cusotmer. A good starting point.</p>
<p>The only concession to my concerns, however, is a one-line assurance that they do value me as a customer&#8230; quickly followed by an invitation to complete a survey on my customer survey experience.</p>
<p>I will direct them to <a title="Here's one I wrote earlier..." href="http://www.sandlines.net/2008/10/30/measurement-vs-actual-results/"  target="_blank">an earlier post on that subject</a>&#8230;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Customer lifetime value</title>
		<link>http://www.sandlines.net/2008/12/01/customer-lifetime-value/</link>
		<comments>http://www.sandlines.net/2008/12/01/customer-lifetime-value/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 16:33:38 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[engagement marketing]]></category>

		<category><![CDATA[mobile]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[customer lifetime value]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=268</guid>
		<description><![CDATA[<div id="attachment_269" class="wp-caption alignright" style="width: 240px"><img class="size-medium wp-image-269" title="no-mobile" src="http://www.sandlines.net/wp-content/uploads/2008/12/no-mobile.gif" alt="Bye Bye Voda?" width="230" height="286" /><p class="wp-caption-text">Bye Bye Voda?</p></div>
<p>Maybe I&#8217;m just becoming (an even grumpier) grumpy old man, but one of the things I&#8217;ve noticed as we&#8217;ve talked ourselves into recession is a steep decline in customer service.</p>
<p>Why is this? Some thoughts:</p>
<ul>
<li>as <strong>companies </strong>are becoming stressed&#8230;</li></ul>]]></description>
			<content:encoded><![CDATA[<div id="attachment_269" class="wp-caption alignright" style="width: 240px"><img class="size-medium wp-image-269" title="no-mobile" src="http://www.sandlines.net/wp-content/uploads/2008/12/no-mobile.gif" alt="Bye Bye Voda?" width="230" height="286" /><p class="wp-caption-text">Bye Bye Voda?</p></div>
<p>Maybe I&#8217;m just becoming (an even grumpier) grumpy old man, but one of the things I&#8217;ve noticed as we&#8217;ve talked ourselves into recession is a steep decline in customer service.</p>
<p>Why is this? Some thoughts:</p>
<ul>
<li>as <strong>companies </strong>are becoming stressed about their future, they are giving less thought to ensuring their customers feel valued</li>
<li>as <strong>staff </strong>feel their jobs are less secure, their discontent shows in the way they handle all types of customer interaction</li>
<li>as I spend my money as a <strong>customer</strong>, I feel companies (and their staff) should be more grateful that I&#8217;m still spending</li>
</ul>
<p>I don&#8217;t have any hard data to back this up, but I can relate something anecdotally.</p>
<p>Vodafone, my mobile service provider, have been a company I&#8217;ve unhesitatingly recommended to friends and family. I know of a few people who&#8217;ve switched to them on the basis of my enthusiastic endorsement of their customer service.</p>
<p>As well as my mobile phone account (with very healthy <a title="Define ARPU" href="http://www.radio-electronics.com/info/cellulartelecomms/cellular_glossary/cellularglossary_a.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.radio-electronics.com');" target="_blank">ARPU</a>) I also bought a mobile broadband connection - which I&#8217;ve subsequently passed on to a colleague who is using it (and paying for it) in my place. We couldn&#8217;t do this formally as he is an ex-pat american, and has no credit history here. So far so good.</p>
<p>Except that last week Vodafone suspended my mobile phone. Why? Because the payment for the mobile broadband was overdue&#8230; by TWO DAYS. No warning, just frustration as a result of a very modest oversight.</p>
<p>I suspect their reaction would have been more in proportion had this happened a few months ago. But, with my contract just two months from renewal date, I feel the other networks beckoning.</p>
<p>I&#8217;ve seen this type of corporate response in various ways over the past few weeks (though not as dramatic) from larger companies.</p>
<p>Interestingly, the smaller businesses I deal with (personally and professionally) seem to be a very different story - and I believe this is an opportunity smaller businesses can seize - to show customers what great service really is, and win market share on the back of it.</p>
<p>Here&#8217;s hoping.</p>
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		<title>Ice Age: traditional publishers migrating online</title>
		<link>http://www.sandlines.net/2008/11/24/ice-age-traditional-publishers-migrating-online/</link>
		<comments>http://www.sandlines.net/2008/11/24/ice-age-traditional-publishers-migrating-online/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 14:20:48 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[iphone]]></category>

		<category><![CDATA[sidelines]]></category>

		<category><![CDATA[asda digital newsagent]]></category>

		<category><![CDATA[associated newspapers]]></category>

		<category><![CDATA[charlottestreet.com]]></category>

		<category><![CDATA[iGIZMO]]></category>

		<category><![CDATA[magazine]]></category>

		<category><![CDATA[time out]]></category>

		<category><![CDATA[zinio]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=264</guid>
		<description><![CDATA[<div id="attachment_266" class="wp-caption alignleft" style="width: 310px"><a href="http://www.amazon.co.uk/Who-Moved-My-Cheese-Amazing/dp/0091816971" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.co.uk');"><img class="size-medium wp-image-266" title="Nuts" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-11-300x205.jpg" alt="Who moved my nuts?" width="300" height="205" /></a><p class="wp-caption-text">Who moved my nuts?</p></div>
<p>Many, many moons ago I helped start Associated Newspapers online efforts. Back in those days (mid-90s) there was much debate about how traditional publishers could embrace online media - but essentially two models were emerging: replicate the&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_266" class="wp-caption alignleft" style="width: 310px"><a href="http://www.amazon.co.uk/Who-Moved-My-Cheese-Amazing/dp/0091816971" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.co.uk');"><img class="size-medium wp-image-266" title="Nuts" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-11-300x205.jpg" alt="Who moved my nuts?" width="300" height="205" /></a><p class="wp-caption-text">Who moved my nuts?</p></div>
<p>Many, many moons ago I helped start Associated Newspapers online efforts. Back in those days (mid-90s) there was much debate about how traditional publishers could embrace online media - but essentially two models were emerging: replicate the content online (the most common model) or develop extensions to the core titles that maybe used some content but were likely to originate their own approach &#8216;in harmony&#8217; with the parent publisher.</p>
<p>Oh, and then there were the others, such as Time Out, who were famously terrified about what online was going to do to the bottom line.</p>
<p>So a decade and a bit slips by, and online is now a major medium. Could overtake TV spend shortly. Over in the US it seems to be getting the blame for &#8216;killing&#8217; newspapers.</p>
<p>And still we find the print publishers trying to work out how to make their digital strategies pay for the demise of traditional income sources.</p>
<p>The most recent example of this hit me this morning - Asda (!) are launching the wonderfully named &#8216;<a title="Asda Digital Newsagent" href="http://asdadigitalnewsagent.presse-wl.com/publications/default.aspx" onclick="javascript:pageTracker._trackPageview('/outbound/article/asdadigitalnewsagent.presse-wl.com');" target="_blank">Asda Digital Newsagent</a>&#8216;. Yes really.</p>
<div id="attachment_265" class="wp-caption alignright" style="width: 310px"><a href="http://www.sandlines.net/wp-content/uploads/2008/11/tb-10.jpg" ><img class="size-medium wp-image-265" title="Asda Digital Newsagent" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-10-300x205.jpg" alt="Asda Digital Newsagent" width="300" height="205" /></a><p class="wp-caption-text">Asda Digital Newsagent</p></div>
<p>Seems to me to be a very similar model to <a title="Zinio" href="http://www.zinio.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.zinio.com');" target="_blank">Zinio</a>, who I believe do pretty well in the US. And who have a pretty decent (free to air over Safari) <a title="free mags on your iPhone" href="http://www.zinio.com/iphone" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.zinio.com');" target="_blank">version online for the iPhone</a>.</p>
<p>But come on - from a consumer point of view, do I really want to &#8216;read&#8217; a magazine on my computer? Books, well yes of course - on a handheld, for portability. And I can see some value in the iPhone pages at Zinio&#8230; though the &#8216;free&#8217; price tag about the content suggests no-one expects you to replace buying the magazine that way.</p>
<p>Magazines are typically consumed as a treat. I remember when, at Associated, we were launching the <a title="CharlotteStreet.com - how not to do it" href="http://www.brandrepublic.com/News/130521/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.brandrepublic.com');" target="_blank">ill-fated Charlotte Street</a> site for femails (sic). My wife, perceptively, pointed out that you couldn&#8217;t take a website into the bath and flick through the pages. It&#8217;s a different type of experience entirely.</p>
<p>Meanwhile, <a title="website for online magazine" href="http://www.igizmo.co.uk" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.igizmo.co.uk');" target="_blank">iGizmo </a>has set up a decent online magazine, which looks at first glance like some of the Asda Digital Newsagent titles, but adds considerable extra functionality to the flat magazine style.</p>
<p>So Asda&#8217;s version simply sells you an image of each magazine spread, wrapped in a bit of navigation to dress it up. And then charges you exactly what you&#8217;d pay for it in print.</p>
<p>I may well be proved wrong on this, but I really don&#8217;t see how this can possibly produce a worthwhile business model. For readers OR for advertisers (the ads (especially the double page spreads) are even easier to skim past than in print.</p>
<p>I, for one, will not be buying.</p>
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		<title>Gadget envy</title>
		<link>http://www.sandlines.net/2008/11/24/gadget-envy/</link>
		<comments>http://www.sandlines.net/2008/11/24/gadget-envy/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 09:35:43 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[mobile]]></category>

		<category><![CDATA[sidelines]]></category>

		<category><![CDATA[smartphones]]></category>

		<category><![CDATA[flexible OLED]]></category>

		<category><![CDATA[folding screen]]></category>

		<category><![CDATA[gadget]]></category>

		<category><![CDATA[samsung]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=259</guid>
		<description><![CDATA[<div class="mceTemp">
<dl id="attachment_260" class="wp-caption alignleft" style="width: 212px;">
<dt class="wp-caption-dt"><a href="http://www.engadget.com/2008/11/24/samsung-concept-phone-unfolds-to-hypnotize-onlookers-with-flexib/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.engadget.com');" mce_href="http://www.engadget.com/2008/11/24/samsung-concept-phone-unfolds-to-hypnotize-onlookers-with-flexib/"><img mce_style="margin: 1px 3px;" class="size-medium wp-image-260" style="margin: 1px 3px;" title="Samsung mobile folds" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-06.jpg" mce_src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-06.jpg" width="202" height="194"/></a></dt>
<dd class="wp-caption-dd">Samsung mobile unfolds widescreen - watch the vid!</dd>
</dl>
</div>
<p>Sandlines, you will not be surprised to hear, likes his gadgets. Always has.</p>
<p>So although I can probably muster a nominal link to a marketing discussion in here somewhere, you&#8217;ll know me well enough&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<dl id="attachment_260" class="wp-caption alignleft" style="width: 212px;">
<dt class="wp-caption-dt"><a href="http://www.engadget.com/2008/11/24/samsung-concept-phone-unfolds-to-hypnotize-onlookers-with-flexib/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.engadget.com');" mce_href="http://www.engadget.com/2008/11/24/samsung-concept-phone-unfolds-to-hypnotize-onlookers-with-flexib/"><img mce_style="margin: 1px 3px;" class="size-medium wp-image-260" style="margin: 1px 3px;" title="Samsung mobile folds" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-06.jpg" mce_src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-06.jpg" width="202" height="194"></a></dt>
<dd class="wp-caption-dd">Samsung mobile unfolds widescreen - watch the vid!</dd>
</dl>
</div>
<p>Sandlines, you will not be surprised to hear, likes his gadgets. Always has.</p>
<p>So although I can probably muster a nominal link to a marketing discussion in here somewhere, you&#8217;ll know me well enough by now to realise I just wanted to post <a title="Video of the folding OLED" href="http://www.youtube.com/watch?v=G2SCZvU8sGU" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');" mce_href="http://www.youtube.com/watch?v=G2SCZvU8sGU" target="_blank">this link</a>. This is one seriously cool looking development: a folding screen to expand the viewing area in a handy sized mobile.</p>
<p>Those guys over at Samsung are on some wicked coffee overdose.</p>
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		<item>
		<title>Entrepreneurs will save the world&#8230;</title>
		<link>http://www.sandlines.net/2008/11/21/entrepreneurs-will-save-the-world/</link>
		<comments>http://www.sandlines.net/2008/11/21/entrepreneurs-will-save-the-world/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 08:37:37 +0000</pubDate>
		<dc:creator>Sandlines</dc:creator>
		
		<category><![CDATA[recession]]></category>

		<category><![CDATA[sidelines]]></category>

		<category><![CDATA[Ben Way]]></category>

		<category><![CDATA[entrepreneur]]></category>

		<category><![CDATA[entrepreneurs in london]]></category>

		<category><![CDATA[fresh business thinking]]></category>

		<category><![CDATA[hermione way]]></category>

		<guid isPermaLink="false">http://www.sandlines.net/?p=254</guid>
		<description><![CDATA[<p><a href="http://www.sandlines.net/wp-content/uploads/2008/11/tb-03.jpg" ><img class="alignleft size-medium wp-image-255" title="tb-03" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-03.jpg" alt="" width="200" height="73" /></a>&#8230; or at least that was the overriding message, it seemed to me, at the excellent <a title="well staged, well attended" href="http://www.freshbusinessthinking.com/events.php?EID=28&#38;Title=Entrepreneurs+In+London" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.freshbusinessthinking.com');" target="_blank">Entrepreneurs in London </a>event where I spent the day yesterday.</p>
<p>Huge thanks to Fresh Business Thinking who kindly invited me to join them - and&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sandlines.net/wp-content/uploads/2008/11/tb-03.jpg" ><img class="alignleft size-medium wp-image-255" title="tb-03" src="http://www.sandlines.net/wp-content/uploads/2008/11/tb-03.jpg" alt="" width="200" height="73" /></a>&#8230; or at least that was the overriding message, it seemed to me, at the excellent <a title="well staged, well attended" href="http://www.freshbusinessthinking.com/events.php?EID=28&amp;Title=Entrepreneurs+In+London" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.freshbusinessthinking.com');" target="_blank">Entrepreneurs in London </a>event where I spent the day yesterday.</p>
<p>Huge thanks to Fresh Business Thinking who kindly invited me to join them - and several hundred others - at the Methodist Central Hall opposite Westminster Abbey.</p>
<p>I struck by how so many entrepreneurs were prepared to stump up not just £400 but a full day of their most precious resource (time) to attend this event. I don&#8217;t know whether that signifies that all those ex-bankers are now in start-up mode or just that the entrepreneurial culture is as alive and kicking in this recession as ever it was.</p>
<div id="attachment_256" class="wp-caption alignright" style="width: 310px"><a href="http://en.wikipedia.org/wiki/Ben_Way" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');"><img class="size-medium wp-image-256" title="dsc00125" src="http://www.sandlines.net/wp-content/uploads/2008/11/dsc00125-300x225.jpg" alt="Ben Way and equally entrepreneurial sister Hermione" width="300" height="225" /></a><p class="wp-caption-text">Ben Way and equally entrepreneurial sister Hermione</p></div>
<p>And one of the key messages is that the businesses that start now - and are well enough thought out and run to survive the current economic conditions - will be brilliantly placed for the post-recession world. Which WILL come, just no-one knows when.</p>
<p>So, apparently, entrepreneurs will save the world. And some of them will produce ideas that help save the planet too - like Ben Way with his Go Green Plumbing company (and 26 others).</p>
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