Comments for Sandlines

Comment on the iPad and Marketing by Riaz Kanani

Riaz Kanani — Wed, 03 Feb 2010 20:52:49 +0000

I assume you mean you need both.. can’t see you keeping an ipad in your pocket ok snark aside – agree with the basic use case but I am left wanting so much more from the ipad.. think it might be something I wait for till the third generation.. or maybe google will release it with their device due at the end of the year.. here is hoping!

As for the marketing side – it is going to be interesting to see if more people interact with the standard types of ads that are on these devices vs the poorly used mobile ads. I think they’ll definitely be more in line with web ad interaction than the ads via the mobile but I am just not convinced that is a good thing.

What we need is a new type of advertising – both inside the iphone and possibly inside these ads. The publishing industry at least is in desperate need albeit the ipad will allow them to charge for the content freely available on the web (at least today anyhow).

Comment on The anticipation of disappointment by Paulo Cunha

Paulo Cunha — Mon, 07 Dec 2009 14:56:07 +0000

It sounds a lot like “The Game”, great post

Comment on First Capital Disconnect by Riaz Kanani

Riaz Kanani — Fri, 13 Nov 2009 11:34:03 +0000

Looks like marketing never spoke to operations..

Comment on The last mile by Kate

Kate — Fri, 30 Oct 2009 20:20:08 +0000

This is an event I’d actually be very interested in attending – between my (re-visited) career in email marketing, and my interest in social websites in general, it sounds intriguing.

Social media does mean (as you’ve pointed out on a number of occasions, and via a number of media) that companies no longer are the sole arbiters of what is being said about them, or even on behalf of them. And, often, it’s the negative that gets publicised – the whistle blowing (or merely disgruntled) employee, the customer who got bad service, the punter who has lost money, the member of public who has read something (even unattributed). This can serve to really protect the consumer, but it can also lead to unsubstantiated rumours being re-reported as gospel.

Interesting subject!

Comment on Howzat for a tweet? by Riaz Kanani

Riaz Kanani — Tue, 25 Aug 2009 22:04:01 +0000

what? – you mean we can’t control what people see and listen to now?

the world is over surely..

Comment on What’s the French for ‘teaser campaign’ by Sandlines

Sandlines — Wed, 22 Apr 2009 16:51:48 +0000

UPDATE
Turns out to have been a bit of a SNAFU. They got “so much traffic” that Google Picassa suspended their account. So if you go to http://www.nudeinascarf.com you still see the teaser, a mere 2 1/2 hours after the revelation was due to be made. Ooops.

So, I guess the teaser worked to the extent it drummed up interest. And the value to the client… um… I guess if they get enough mainstream coverage they can spin it?

Comment on Gmail dot hell by Paulo Cunha

Paulo Cunha — Fri, 27 Mar 2009 17:35:14 +0000

Perhaps you’re just being spammed? Maybe there isn’t anyone holding your email with the dot, it would be interesting if you would try to login to your account using the username with the dot and your password. If it works, then most likely no one else is able to login (unless they know your password)

Comment on Social media gets… well, anti-social by Ross Furlong

Ross Furlong — Wed, 11 Mar 2009 09:29:36 +0000

I disagree entirely, but if you’d like me to agree, that’s fine, we can negotiate!

Comment on Why Apple keep winning by Kate

Kate — Thu, 05 Feb 2009 11:27:16 +0000

http://www.luxist.com/2008/08/06/i-am-rich-iphone-app/

You too could have bought an ap for $1000. It’s been pulled, though.

Comment on Retail intelligence by Kate

Kate — Thu, 15 Jan 2009 16:47:11 +0000

I think Amazon have taken a leaf out of ofline marketers.

Amazon was once primarily a bookseller, and it is mostly what I use it for. However, visiting the home page (whilst I am logged in), I see promotions for thermal shirts, mp3 downloads, speakers, headphones, dvds, trainers (!) – I have to scroll down before I get to books, despite the fact that most of my purchases have in fact been books. In other words, Amazon have moved my regular purchases, and put popular items deeper in the store.

So perhaps at least some large etailers ARE learning the lessons.

RE offline business – for a more tongue in cheek (yet accurate) take: http://www.cracked.com/article_16931_dickonomics-how-5-everyday-businesses-trick-you.html – check out number 4 in particular.