I guess I’m not alone – it seems the good folks over at Cupertino have been on the same thought. And, as regulars on this blog will know, I’ve been a consumer of ebooks on my iphone for a long time.
There’s been a lot of discussion in the media about how the iPad may help publishers embrace the digital era – especially this excellent post over at Gizmodo, which identifies that Apple are trying to do what they did with the iPod: not haggle about the early adopter audience who’ve already bought a Creative JukeBox (or Kindle in this case) but rather reach the rest of the world. Those regular consumers who just like great kit that works.
The impact on marketing is huge. The transition of apps from the iPhone to the iPad will be an enormous opportunity for marketers who’ve succeeded in engaging their customers to the extent of committing to a download. This might be content driven – or commerce driven – or other ‘marketing as a service’ approaches. And yes, I’m look at you, fashion retailers, banks and other service providers.
My colleagues at my new employer, Lyris, are working on an app for a fashion retailer that already looks great on the iPhone. If the high net worth customers of this brand do, as I suspect they will, end up with iPads to do their surfing, they are almost certain to use it to do their online fashion shopping.
Are you ready for that?