Subscribe Feed (RSS)Probably the worst opt-out in the world
October 22nd, 2008 by
Sandlines | Filed under email, engagement marketing.
I was once (several years ago) having a pint in a pub (I know, shocking news). A young lady approached me wearing a big black felt hat and asked me for my email address. Next thing I knew I was on the Guinness mailing list.
I then decided that I didn’t want to keep getting their emails. This happens, marketers, get over it.
What I saw is probably the worst opt-out in the world.
Who wants to fill THIS out to unsubscribe from an email blast?
It is a minefield of unnecessary information across a range of brands in the Diageo group. It is almost certainly against the rules set out in the UK under the wonderfully named PECR legislation (pronounced ‘pecker’). It is definitely against best practice.
Oh well. Yahoo! mail has a ‘This Is Spam’ button. Just got hit again.
Come on, Diageo, get a grip!
| 2.5 |
Oooh, that looks a tadge familiar. I LOVED mentioning PECR - you’d think the folk that give these things their acronyms would think about it first.
There are a few job sites that are almost as bad - you have to login (remembering, of course, your user details), go to your preferences page, go through a whole load of choices, when all you want to do is stop receiving weekly emails. Sigh.