Three months ago, some of my team came asking for budget to run a pilot study into the use of wearable technology – specifically the Fitbit Charge HR. This was part of a 20% Time project, exploring the idea that the flood of biometric data such devices are unlocking could produce some really interesting insights that could have an impact on areas such as employee wellness and performance, not to mention marketing and customer segmentation.
This pilot showed up some really interesting stuff – not least of which the reactions of people to having their lives under scrutiny. The deck is available here – and the talk was recorded and is available here.
If you’re interested in hearing more about the next phases of this study, I’ve applied to present those findings at Next in Hamburg in September. Please click the “I’m interested” button if you would like to hear more about it.